Mohcine B.

Mohcine B. is a results-driven commercial leader currently serving as the Head of Commercial Sales at beIN MEDIA GROUP. With over a decade of experience in hospitality, retail, and media, Mohcine specializes in driving revenue growth, enhancing customer experience, and fostering strategic B2B partnerships. Previously, as Business Manager at IKEA Morocco, Mohcine boosted B2B revenue and transformed customer experience, achieving notable retention and satisfaction improvements. Earlier in their career, Mohcine increased sales performance across multiple Accor hotels in Morocco as a Cluster Sales Manager. An avid learner, Mohcine is passionate about exploring industry trends and emerging business models.