Momo Estrella

Momo Estrella is a digital executive currently serving as the Head of Digital Experience at IKEA in China, where they lead a diverse team in developing innovative environments and omnichannel strategies. Previously, Momo held roles such as Senior Design Lead at IDEO and Creative Director at Imagination, contributing significantly to various fields including consumer products and digital design. Active in education, Momo has mentored aspiring leaders and lectured at prestigious institutions such as MIT and New York University Shanghai. With a strong foundation in design and technology, Momo has also advised multiple startups and served on advisory boards to enhance business education for first-time managers in Asia.