Pernelle Krogh

Pernelle Krogh is the Chief Marketing Officer at IKEA Denmark, bringing over two decades of experience in strategic marketing, media strategy, and consumer insights. They have significantly improved marketing investment effectiveness during their tenure at IKEA, notably through the transformative implementation of the IKEA Family mail setup. Prior to this role, Pernelle served as a Director at PHD, managing high-profile clients and achieving notable customer satisfaction. They hold a Master of Science in Marketing from Aarhus School of Business and have completed MBA courses at McMaster University, along with various leadership programs at Omnicom Media Group.