Peter Brook

Peter Brook is an experienced digital manager currently serving as the Digital Manager Growth & Marketing at IKEA since April 2023. Previously, Peter held various leadership roles at adidas from June 2014 to March 2023, including Vice President of Product Engineering and Vice President of Business Transformation - Global Sales, where contributions included leading a global SAP S4 implementation and implementing consumer-centric omnichannel solutions across multiple countries. Early career experience includes senior management positions at MYER and Dick Smith Electronics, beginning in retail operations. Peter holds an MBA from UNSW and has completed executive education at Harvard Business School, along with a certification from the Project Management Institute.