Sandra Pop

Sandra Pop is an experienced professional in customer engagement and business development, currently serving as the Customer Engagement & Loyalty Leader at IKEA since October 2017. In this role, Sandra focuses on optimizing the end-to-end customer journey, implementing proactive communication strategies, and driving retention through collaboration with global partners. Previously, Sandra held the position of Business Development Manager at Emma – The Sleep Company, where responsibilities included product development and launching a successful bedroom range. Additional experience includes roles at Nike, AsiaInspection, Breuninger, and Levi Strauss & Co., showcasing a strong background in eCommerce, digital sales, and product management. Sandra holds a Bachelor of Science in International Fashion Retail from Reutlingen University.