Sergio Vidal

Sergio Vidal is a seasoned marketing professional with extensive experience in brand marketing and communications across various industries. Currently serving as the Marketing Campaign Leader at IKEA since October 2023, Sergio focuses on campaign management, internal and external communications, and upper funnel initiatives for the Chilean and Colombian markets. Prior roles include Brand Marketing & Communications Manager at Examedi, where strategies were developed to enhance market positioning, and at SoyFocus, overseeing brand identity and the execution of marketing campaigns. Sergio also held significant positions at Cabify, Linio, and ICC CRISIS, where responsibilities encompassed brand positioning, PR management, and strategic communications consulting. Sergio possesses a Master’s degree in Strategic Communication and Business from Universidad del Desarrollo and a Graduate degree in Social Communication (Journalist) from the same institution.