Sofía Montiel is a Sales Leader at IKEA, where they focus on driving customer engagement and optimizing user experiences. Prior to this role, Sofía served as a Key Account Manager at Samplia from 2018 to 2021 and worked as a Planning and Development Analyst at CEMEX from 2015 to 2016. They hold a Master's degree in Market Research and Consumer Behavior from IE Business School and have completed studies in Product Design and Development at Centro de Estudios Superiores de Diseño de Monterrey. Sofía has a passion for creative design and is always seeking new challenges to enhance brand performance.
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