Sonia Sousa

Sonia Sousa is a seasoned professional in customer engagement and loyalty management with extensive experience in the retail industry. Currently serving as Customer Engagement & Loyalty Manager at IKEA Group since June 2017, Sonia is responsible for developing strategies that attract, retain, and engage customers across B2B and B2C segments, while maximizing loyalty and lifetime value. Previous experience includes roles at SEPHORA, where Sonia held titles of Loyalty Manager and Product Manager for Luxury Brands, focusing on consumer engagement and brand performance analysis. Earlier positions included Category Manager and Merchandising Manager at Teixeira Duarte Distribuição, as well as Category Management at L'Oréal. Sonia holds a degree in Management from Instituto Politecnico de Lisboa.