Truus Hoeve has extensive experience in retail management within the IKEA Group, with a career spanning over two decades. Currently serving as Deputy Store Manager and Country Coach for Young (High-) Potentials since September 2012, Truus leads the local market development in alignment with IKEA's vision and business goals, ensuring growth, profitability, and an excellent shopping experience. Truus previously held the position of Store Manager at IKEA Eindhoven from July 2009 to August 2012, and at both IKEA Groningen from September 2005 to July 2009 and IKEA Hengelo from January 2002 to September 2005, demonstrating a consistent track record of leadership and strategic growth within the company.
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