Vasco Castro

Vasco Castro is currently the Global Employer Branding Leader at Ingka Group | IKEA, where they lead employer brand strategy across 32 countries. Prior to this role, Vasco held positions such as Senior Consultant at Universum and Head of Research & Consulting at Potentialpark Communications, focusing on employer branding strategies and online talent communication. Vasco's academic background includes a PhD in Physical Chemistry from Stockholm University and additional studies in Project Management at Stockholm School of Economics, among other qualifications. They also gained research experience at institutions like the University of Porto and Karolinska Institutet.