William Li

William Li is a senior digital leader and product manager with extensive experience in the retail industry. They held roles such as Senior Product Director at Levi Strauss & Co. and Senior eCommerce Manager at 历峰集团, overseeing critical digital transformations. Li served as Head of eCommerce Digital Products at IKEA China, leading the development of key digital platforms and managing a team of over 30 members. Currently, Li is a Senior Product Owner at IKEA, where they continue to drive product innovation and strategy. They hold an MBA and a Bachelor's Degree in Management Information Systems from Shanghai University of Finance and Economics.