Wouter Hartmann is an accomplished professional in digital transformation, currently serving as Global Program/Product Manager for Commercial Digital Transformation at IKEA since November 2019. Hartmann has a robust background in marketing operations, having previously worked as Director of Marketing Operations Europe at Staples Solutions, where effective digital transformations were realized across multiple business units. Hartmann's earlier roles include Business Transformation Manager at Philips Lighting, implementing customer-driven strategies, and Senior Strategy Consultant at Nolan, Norton & Co., managing high-level strategic projects. Educational qualifications include postgraduate degrees from Columbia Business School and MIT Sloan Executive Education, alongside a Master’s in Business Administration from Radboud University.