Beatriz Sato Pinheiro

Beatriz Sato Pinheiro has a diverse work experience in the field of marketing and e-commerce. Beatriz started their career as a Jovem Aprendiz at Ikesaki Oficial, where they gained experience in sales, customer service, and administrative tasks. Beatriz then worked as an Estagiário de marketing at Ikesaki Oficial, where they focused on prospecting new clients, campaign development, and improving visual communication for the company. During this time, they also implemented strategies to facilitate communication between the store and the marketing department.

Next, Beatriz joined Yenzah Cosméticos as an Analista de Trade Marketing. In this role, they analyzed market trends and developed strategic action plans to increase sell-out. Beatriz also monitored performance indicators for point-of-sale strategies.

Returning to Ikesaki Oficial, Beatriz took on the role of Assistente de marketing. Beatriz was responsible for strategic planning and content production for various social media platforms, including Instagram, TikTok, Facebook, YouTube, and Pinterest. Beatriz successfully implemented strategies to increase engagement and followers, including executing the company's first simultaneous live broadcast in four locations, resulting in significant follower growth.

Currently, Beatriz works as an Assistente de ecommerce at Ikesaki Oficial. Beatriz'smain focus is on performance in the e-commerce field, specializing in creating product page content, creative campaign collaboration, user experience improvement through content optimization, and effective strategy development. Beatriz actively participates in the production process, from creating briefings to capturing and editing videos to humanize the brand and enhance customer loyalty and sales.

Throughout their work experience, Beatriz has demonstrated their skills in content creation, strategic planning, market analysis, and collaboration across different areas of marketing and e-commerce.

Beatriz Sato Pinheiro completed a Curso Superior de Tecnologia (CST) in Marketing from Centro Universitário FMU | FIAM-FAAM from 2019 to 2021. Beatriz then pursued a Master of Business Administration - MBA in Varejo Físico e Online from MBA USP/Esalq, starting in 2021 and expected to complete in 2023.