ilabb
Seadon Baker is an accomplished professional with extensive experience in leadership and ownership roles across various companies. As the Fearless Leader and Owner of ilabb Ltd since July 2007, Seadon has demonstrated a commitment to innovation and growth. In addition, Seadon has been a Board Member at N-Viro Ltd since January 2016 and has owned VIIXXII Group Limited since May 2007. Seadon also served as CEO of Tecotto in 2018 and held the position of Partner | Advisor at Race Service within the same year. Additionally, Seadon was the VP of Sales and Marketing at Parking Sense in 2017 and raced full-time for Team Kawasaki from January 2005 to 2007. Education was received at Queen Charlotte College.
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ilabb
ilabb is a highly successful action sports and streetwear brand. With a fast growing team of global athletes, talented designers and world class team members, the New Zealand based company aims to further its reach into the global streetwear community. Founded in 2007 by two Motocross racers, Seadon Baker and Matt Saunders, ilabb was born of a desire to see personality, style and street fashion injected into the action sports scene. ilabb’s mantra is “we’re in this together” - a statement used to unite the internal team and is also an invitation for fans to be part of our community – the ilabbfamily. It is a company at the roots of action sports that strives to innovate, create, collaborate and grow as a team together.