Paula Festas is a strategic sales leader with extensive experience in advertising technology and programmatic sales across North America. Currently serving as SVP of Sales at illumin, Paula drives revenue growth and leads sales initiatives. Previously, they held senior roles at Pelmorex Media as SVP Global Ad Sales, at Yahoo as Executive Director Sales for Canada, and at Alibi Technologies as Chief Revenue Officer. Paula's leadership has consistently focused on enhancing sales effectiveness, building high-performing teams, and leveraging data-driven strategies to maximize advertising revenues throughout their career. Additionally, they served as President of the Broadcast Executive Society, fostering collaboration within the broadcast industry.
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