We are an Insight and Strategy Consultancy focussing on Southeast Asia.  
We work across the Asia Pacific region.  We operate across sectors, exposing insights and intelligence to deepen customer relationships, support innovation, reveal new opportunities and drive business growth. 

We understand that culture underlies all consumer behaviours and ultimately shapes the market. We view everything through a cultural lens, using cultural insights and semiotics to identify changes as they occur and trends as they begin.    

We are driven by our passion in understanding the minds of consumers, and we bring clarity, market understanding and direction to help you make the best decisions to grow your business.  

We also understand that it's not what research respondents say that matters, but what they think, do & feel as consumers in real life

Key Services:
•	Consumer Insights
•	Cultural Insights and Trends
•	Brand & Marketing Strategy
•	Business Intelligence

Illuminate Asia

Dawn Herdman

This department is responsible for analyzing data and generating strategic insights to inform business decisions.

Insights Department

This department oversees the planning, execution, and completion of projects to ensure they meet organizational goals.

Project Management

This department assists with research activities, ensuring smooth operations and effective management of projects.

Research Support

This department focuses on high-level strategic direction and governance for the organization.

Illuminate Asia

Org chart

Teams

Insights Department

Project Management

Research Support

Strategic Leadership

Offices

Illuminate Asia

Org chart

Teams

Insights Department

Project Management

Research Support

Strategic Leadership

Offices

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