ILM Immersive is a new era of interactive entertainment in virtual and mixed reality. ILM Immersive is Lucasfilm’s award-winning storytelling studio, pioneering a new era of interactive entertainment in virtual and mixed reality.Founded in 2015, ILM Immersive, previously known as ILMxLAB, was established at the Lucasfilm and Industrial Light& Magic (ILM) office at the Letterman Digital Arts Center in the Presidio, San Francisco.

Animation

AR/VR

Film

Media & Entertainment

Technology

ILM Immersive

ILM Immersive's headquarters in San Francisco, CA, United States

Vicki Dobbs Beck

Mohen Leo

Cheryl Kerr

The Creative Arts team at ILM Immersive is responsible for designing and developing visually stunning and immersive environments, characters, and experiences for virtual and mixed reality storytelling. This diverse team of artists, designers, and technical experts collaborate to push the boundaries of interactive entertainment, ensuring that every element—from animation to lighting—is meticulously crafted to enhance user engagement and emotional resonance within each experience.

Creative Arts

The Gameplay Engineering team at ILM Immersive is responsible for designing, developing, and implementing interactive gameplay mechanics within virtual and mixed reality experiences. They collaborate closely with designers and artists to ensure immersive storytelling through innovative gameplay systems, optimizing performance and user engagement while pushing the boundaries of interactive entertainment. This team plays a crucial role in bringing iconic narratives to life, enhancing player interaction, and redefining the future of entertainment.

Gameplay Engineering

This department focuses on creating user-centered designs and enhancing overall user experiences.

Experience Design

This department focuses on the creation and management of engaging immersive content experiences.

Immersive Content

This department focuses on the integration of art and technology to create visually compelling assets and effects for projects.

Technical Art

The Production and Development team at ILM Immersive is responsible for bringing innovative virtual and mixed reality experiences to life. They oversee project management and coordinate resources, ensuring that creative vision aligns with technical execution. The team collaborates across various disciplines, from engineering to art, to develop cutting-edge interactive content that captivates audiences and advances storytelling in immersive entertainment.

ILM Immersive

Org chart

Teams

Creative Arts

Gameplay Engineering

Experience Design

Immersive Content

Technical Art

Production and Development

Offices

ILM Immersive

Org chart

Teams

Creative Arts

Gameplay Engineering

Experience Design

Immersive Content

Technical Art

Production and Development

Offices

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