Craig Lawler is an accomplished executive with extensive experience in management and client relationship development. Currently serving as General Manager at ImageFIRST since August 2024, Craig specializes in new customer acquisition, customer retention, operational excellence, and leadership development. Prior to this role, Craig held the position of General Manager & Vice President at Corridor, where responsibility included P&L accountability for a $6.2 million annual revenue plan. Craig's long tenure at Cerner Corporation spanned over 12 years, where roles included Senior Director, Director, Sr. Consulting Manager, Practice Manager, and Team Lead/Solution Architect, contributing significantly to client engagement strategies and clinical solutions delivery across North America. Craig holds a B.S. in Management from Purdue University's Daniels School of Business and has completed studies at CIMBA.