Ignacio Orue

Ignacio Orue is a seasoned marketing professional with extensive experience in product marketing and strategy, currently serving as the Product Marketing Lead at CaixaBank since August 2024, and previously as the B2C Product Marketing Lead - Insurance at imagin since February 2019. Ignacio has a proven track record of leading product marketing initiatives by deeply understanding customer needs and driving marketing activities to enhance growth and engagement metrics. Notable achievements include developing a new revenue stream through a partnership with MADLions, resulting in significant financial gains, and designing innovative digital strategies at CaixaBank that increased social media engagement substantially. Ignacio's educational background includes an MBA in Corporate Strategy from Durham University Business School and various specialized degrees in marketing and insurance, equipping Ignacio with a strong foundation in both strategic and tactical marketing approaches.