IMFR is a Dubai-based agency working across influencer marketing, talent management, and creative strategy—online and IRL.

We support a tight roster of regional creatives: models, digital creators, filmmakers, stylists, artists, and cultural voices moving the needle. Our work is rooted in representing underseen communities, with a focus on youth, subcultures, and talent that don’t fit the mold.

Brands come to us when they want real connections—not surface-level campaigns. We build creative strategy that reads the room, understands the internet, and respects the culture it’s speaking to.

What we do:
	•	Influencer casting & campaign rollout
	•	UGC and branded content strategy
	•	Talent management & brand positioning
	•	Events, pop-ups & cultural moments
	•	Social amplification across Reels, TikTok, Snapchat
	•	Creative direction, image consultancy & moodboarding

We’ve worked with Nike, Farfetch, Dior, Gucci, Bloomingdale’s and others who trust us to help them move with intention—not just visibility.

Where strategy meets substance, our trade is made with community, built for impact and culture-led, always.

Services: 
➊ INFLUENCER MANAGEMENT
➋ CASTING DIRECTION
➌ EDITORIAL & COMMERCIAL BOOKINGS
➍ GUEST LISTING
➎ DIGITAL MEDIA STRATEGY 
➏ DIGITAL PRODUCTION
➐ TALENT HOSPITALITY
➑ IMAGE DEVELOPMENT
➒ CREATIVE CONSULTANCY

Imaginary Friends Dubai

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Teams

Offices

Imaginary Friends Dubai

Org chart

Teams

Offices

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