Caroline Doyle

Caroline (Landry) Doyle is the Founder and President of ImaginaryFriend, where they lead marketing and brand initiatives at the intersection of brands and culture. They previously served as Vice President and Head of Brand Team at Observatory, which was named by Fast Company as one of the World’s Most Innovative Companies in 2020, 2021, and 2022, and contributed to the agency earning Gerety Awards US Agency of the Year in 2023. Earlier in their career, they held Account Director roles at Avrett Free Ginsberg and AFGEurope, leading Nestlé Purina communications and integrated campaigns, and they co-founded WOLFF//LAND as a production and marketing venture. They earned a Bachelor of Arts in Journalism/Advertising and Art History from The University of Georgia, studied Art History in a Cambridge summer program, and continue to pursue sketch writing at Upright Citizens Brigade.