Sara Parrish

Sara Parrish is an accomplished Experience Strategy Director at Imagination, leading the consultancy's efforts in London to enhance the value of the Experience Economy across various sectors. Previously, as Global CX Strategy Director at Clear M&C Saatchi, Sara focused on evolving brand strategies and improving customer experiences. Sara has also held significant roles at krow group & Ethology as Lead CX Consultant and at RAPP as Associate Strategy Director, where expertise in digital strategy and customer experience was pivotal. With a foundation in data analytics as a Senior Data Strategist at Proximity London and a background in MarTech consulting, Sara brings extensive knowledge in customer experience, brand strategy, and data-driven insights. Educational credentials include a Bachelor of Science in Psychology from Georgia State University.