IMC Business Architecture
Sherry Lu is a UX/UI Designer at IMC Business Architecture, where the focus is on creating user-centered design solutions since September 2024. Prior to this role, Sherry served as an IxD Teaching Assistant and Workshop Facilitator at Emily Carr University of Art and Design, providing mentorship and technical assistance to Interaction Design students from March 2023 to August 2024. Additionally, Sherry was responsible for the UX/UI of "The Show," the school's annual online graduating class exhibition, and facilitated workshops on WordPress CMS. As Creative Director at FLUI Design Hackathon from May 2023 to June 2024, Sherry led the development of a scalable design system and produced digital media and marketing materials. Sherry's earlier experience includes working as a Product Designer at Goopter eCommerce Solutions, where responsibilities included leading design for a SaaS Self-Serve Kiosk system from May 2021 to October 2022. Sherry is also pursuing a Bachelor of Design in Interaction Design from Emily Carr University of Art and Design, expected to graduate in 2024.
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IMC Business Architecture
IMC's beginnings date back to 2004, but are actually a re-start to one of Canada's first Interactive Agencies (sold to WPP in 1999). Today, we have almost 100 people working in Toronto (Canada), London, Leeds (UK), São Paulo (Brazil), and Manila (Philippines). We are a Microsoft Gold Partner, Agility CMS, Adobe AEM, Shopify Plus as well as an IBM Lead Partner for Watson in Canada and the Caribbean, having worked on Watson since it launched. We specialize in e-commerce and systems integration for businesses. To describe it in a sentence, "we take internal processes and make them available for end users through the web". Our client list includes several major banks, telcos, consumer packaged goods companies, insurance companies, health and pharmaceutical firms, gas companies, and many governmental agencies in Canada and the US.