Steffany Whiting

Steffany Whiting has a diverse work experience in the field of marketing and healthcare information management. Steffany currently holds the position of Vice President of Marketing at iMethods since March 2019. Previously, they worked at CHIME as a Foundation Member, contributing to the professional organization for Chief Information Officers and senior healthcare IT leaders.

Prior to that, Steffany worked at Lumeris as the Vice President of Product and Solutions Management, where they played a key role in shaping the strategic vision for solutions supporting value-based care transformation. Steffany also led and collaborated with various teams to execute product strategies and oversee the product life cycle process.

Steffany served as the Strategy and Marketing Officer at CHESS Health Enablement S, where they developed and executed corporate and marketing strategies. Steffany played a significant role in supporting health systems in their transition to value-based care by providing customized clinical transformation programs, risk-based payer contracting, data analytics, and business services.

Before that, they held multiple roles at Cornerstone Health Care, including Marketing and Business Development Officer, where they managed all business development initiatives and strategic planning. Steffany also served as the Director of Strategic Marketing, identifying opportunities for practice growth and managing marketing activities for multi-specialty Cornerstone practices.

Additionally, Steffany founded Splash Marketing, a full-service marketing agency that provided traditional and social media solutions for companies in need of outsourced marketing services. Steffany also worked as the Director of Product Management for Radiology at WebMD Practice Services and Emdeon Practice Services, where they managed radiology and imaging product lines.

Starting their career at PointDx as the Vice President of Marketing, Steffany demonstrated their expertise in marketing strategies and management. Steffany also worked as the Marketing Director at Management Directions of North Carolina, where they structured corporate marketing and sales strategies for physician practice management and information services organization.

Throughout their career, Steffany has consistently showcased their leadership skills, strategic thinking, and ability to collaborate with cross-functional teams to drive business growth and improve efficiency.

Steffany Whiting obtained their Bachelor of Arts (B.A.) degree in Communications and Public Relations from Loyola University New Orleans from 1985 to 1989. Steffany then pursued further education and completed their Masters in Management of Clinical Informatics (MMCi) at Duke University from 2016 to 2017. Additionally, Steffany obtained certification as an AIPMM Certified Agile Product Manager from AIPMM The Association of International Product Marketing and Management in December 2018.