Allan Lund

Allan Lund is a managing specialist with over 15 years of experience in consulting, e-commerce, sales and operations, and category management. They have held various positions in companies such as Mattel, Impact, and TOP-TOY, where they have successfully led large-scale digital transformation initiatives and managed significant product portfolios. Allan holds a Higher Diploma in Marketing Management from Copenhagen Business School, which underpins their strategic expertise in business dynamics across B2B and B2C markets. Currently, they are focused on senior-level consultancy in e-business and master data management.