Raphaela Guaracho

Raphaela Guaracho is an experienced marketing professional currently serving as a Senior Field Marketing Manager for the METNA region at Immersive Labs since January 2024. Previously, Raphaela held the position of Field Marketing Manager at Equinix from April 2023 to January 2024, where responsibilities included shaping local and B2B marketing strategies based on sales and market insights. Raphaela's earlier tenure at Equinix from April 2021 to September 2022 also focused on developing regional marketing strategies. At iRobot, from May 2017 to July 2020, Raphaela managed marketing efforts across various channels, enhancing the global brand's presence. Raphaela began a marketing management career at FELPA and The North Face, progressing from intern to Brand Marketing Manager. Academic credentials include degrees from Faculdade Cásper Líbero and various short courses in neuromarketing, brand management, and visual merchandising from prestigious institutions.