James Finlayson

Customer Growth Manager - Games Lead

James Finlayson is an experienced professional in game economy and monetisation, currently serving as Manager of Economy & Monetisation at Immutable since December 2021. Previously, in the Revenue Strategy Lead role at Immutable, James supported the success of Gods Unchained and expanded responsibilities to Guild of Guardians and partner developers. As Product Manager for Gods Unchained, James focused on monetisation and Web3 economics, enhancing team knowledge and player confidence. Prior experience includes managing Fruit Ninja 2 at Halfbrick to streamline operations and improve profitability, and serving as Executive Producer at KIXEYE, leading live operations for VEGA Conflict while achieving significant profit margins. James has held multiple engineering and programming roles earlier in their career. Academic credentials include a Bachelor of Games and Interactive Entertainment from QUT.

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