Markus Pfründer

Markus Pfründer is currently the VP Customer Success & Head of Central Europe at Impact Analytics, where they lead operations and customer initiatives across the region. Previously, they served as General Manager Europe at NielsenIQ, specializing in account management and retail analytics, and held a global director role at METRO.digital, overseeing data strategies and digital marketing. With extensive experience in senior positions across various companies, including PwC and BBDO, Markus has cultivated strong networks and demonstrated leadership in data-driven decision making and business growth. They hold a rich background in retail and analytics, further solidifying their expertise in the field.