Sonia Hernandez

Sonia Hernandez is an accomplished professional with extensive experience in omni-channel retail strategy and consulting. Currently serving as Chief Strategy Officer at Impact Analytics since September 2025, Sonia has held various leadership roles, including as Partner at Columbus Consulting International and VP of Retail Planning at Blue Yonder. With a strong focus on merchandising, financial planning, allocation, pricing, and organizational structure, Sonia specializes in transforming businesses through strategic improvements and technology implementation. Notable client collaborations include leading initiatives for Lands' End, Orvis, and Dollar Tree. Educational background includes an Associate degree in Fashion Marketing from Brooks College and additional studies at Woodbury University.