Gene Mueller

Gene Mueller is a Marketing Analytics Manager at Impact.com, specializing in driving profitable customer acquisition through direct response, demand generation, and affiliate strategies. With over ten years of experience in digital marketing and analytics, they previously served as a Senior Marketing and Analytics Manager at Getty Images, where Gene significantly improved marketing ROI and optimized global budgets. Gene began their career at Microsoft, contributing to the launch of Azure's lead-scoring framework and working on Power BI's founding marketing team. Their academic credentials include a Bachelor’s degree in Government from the University of Illinois Urbana-Champaign, a Master's in Public Policy from the University of Washington, and an MBA from Washington State University.