Wafiqa Abbas

Wafiqa Abbas is a skilled Content Marketing Manager at impact.com since January 2022, specializing in partnership marketing strategies, including referral, influencer, and affiliate marketing. Prior experience includes roles as a Copywriter and Social Media Coordinator at Avily, focusing on website copy, SEO-optimized content, and social media management, as well as a Marketing and Events Coordinator at LifeCheq, where event planning and email marketing were key responsibilities. Wafiqa's background also features positions at PriceCheck, Lulalend, and Zando, contributing to content creation, editing, digital marketing, and social media strategy. Wafiqa holds a BA Honours in Media Theory and Practice from the University of Cape Town and a Bachelor of Arts in English and Communications from the University of South Africa.