Impact XM
Paul Spadafora has over 35 years of work experience in various roles related to marketing and advertising. Paul started their career at Visual Accents as a Copywriter/Account Executive in 1981 and later worked at Pace Advertising as an Account Executive until 1993. Paul then joined PRMC Advertising as a Senior Account Manager/Copywriter, where they stayed until 1998. From 1998 to 2001, they worked at Wunderman as an Account Supervisor. Paul then became a Marketing Communications Consultant/Writer at Self Employed from 2001 to 2007. Between 2007 and 2017, they worked at Impact XM as a Creative Director, before being promoted to Senior Creative Director in 2017. In these roles, they conceptualized and executed experiential marketing engagements for various Fortune 500 companies, specializing in industries such as healthcare, telecommunications, financial, and chemicals. Paul worked with clients such as Bayer, GSK, AT&T, Comcast, Citibank, BASF, and others, developing award-winning in-booth engagements using state-of-the-art technology, including immersive 4D theaters and interactive touchscreen programs.
Paul Spadafora completed their Bachelor's degree in Advertising at Syracuse University from 1977 to 1981.