Ulrika Evans

Ulrika Evans is an accomplished professional with extensive experience in ecommerce and digital marketing. Currently serving as the Client & Consulting Lead at IMPACT Commerce since October 2025, Ulrika previously held the role of Head of Ecommerce at SNS, leading a sizable team to enhance digital performance and customer retention. Earlier positions include Head of Marketplace and Product Manager at Afound, where Ulrika focused on online sales strategies and marketplace operations, and Strategic Advisor at Panagora, providing guidance to retail startups and major retailers. Ulrika's career began at H&M, where significant contributions were made to the brand's digital presence and ecommerce strategy. Educational background includes a Master’s degree in Business Marketing from KTH Royal Institute of Technology, along with additional studies in management, marketing, and fashion.