Matt Branda

Matt Branda has extensive work experience in product management and marketing roles in the technology industry. Matt started their career at Cypress Semiconductor in 2000, where they held various marketing positions, including Tactical Marketing Engineer and Tactical Marketing Supervisor. Matt then moved on to become a Senior Product Manager, overseeing the wireless and USB business. At Cypress Semiconductor Corporation, Branda served as the Director of Product Management for PSoC Microcontrollers, leading a team and managing product lifecycle and go-to-market initiatives. During their time there, they also served as the Senior Director of Product Marketing for Wireless and USB. In 2013, Branda joined Qualcomm as the Staff Manager of Product Marketing for 4G LTE, where they developed technical marketing content and led the expansion of 4G LTE technologies into new verticals. Matt later became the Director of Global Marketing for 5G, leading cross-functional teams and executing successful go-to-market campaigns to promote Qualcomm's 5G products. Currently, Branda is working at Impinj as the Vice President of Product, Connectivity, and Software. In this role, they lead the product management and applications engineering teams, responsible for product roadmap, technical enablement, and go-to-market strategy for UHF RAIN RFID connectivity and software products.

Matt Branda obtained their Bachelor of Science degree in Electrical, Electronics and Communications Engineering from Rensselaer Polytechnic Institute. Matt attended the institute from 1997 to 2000.