Jeffrey White

Founder & CEO at Implicit Technologies

Jeffrey White is the current Founder and CEO of Implicit Technologies. Prior to this, they were the Chief Operations Officer of Two Peas in a Bucket from July 2002 to August 2008. In this role, they managed the direct-to-consumer internet retail company in the craft industry founded in 1999. Some highlights from their time there include increasing revenue growth by 282% from 2001 to 2008, user community growth by 1,434% from 2001 to 2008, and converting the company from a domestic company to one shipping to 97 countries. Jeffrey also converted shipping losses into a revenue stream, worked with the finance team to completely restructure financials, moved the primary system from inhouse to a dedicated datacenter, and managed complete budgetary oversight. Additionally, they were responsible for preparing and presenting financials, preparing the company prospectus for two investment rounds, and winning numerous website design awards. The website was voted number one craft site for seven consecutive years under their leadership. Finally, they implemented an employee 401k, flex accounts, medical, dental and other insurance benefits.

After their time at Two Peas in a Bucket, Jeffrey became the CEO of EuroSafety International LLC and then It's Like This LLC from June 2012 to January 2014. Most recently, they were the CIO of Leisure Web LLC from August 2008 to June 2012.

Jeffrey White has a Bachelor of Science in Electrical and Computer Engineering / Computer Sciences from the University of Wisconsin-Madison. Jeffrey is also certified from the FAA in Private Pilot.

Some direct reports include TJ Ninneman - CTO, Derek Wheeler - Lead Solutions Consultant, and Kristina Nicolai-White - Co-Founder & Creative strategist.

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  • Founder & CEO

    Current role

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