Rowena Chen

Rowena Chen is a seasoned Creative Director at Netbrands Media Corp with extensive experience in visual communication, product design, and web development since September 2016. Responsibilities include establishing brand standards, overseeing front end development, enhancing user experience through UI and information architectural improvements, and conducting A/B testing to optimize conversion rates. Rowena manages creative teams, project timelines, and social media strategies, and has previously held roles as Lead Graphic & Web Designer at Netbrands, Graphic Designer at Four Columns Marketing, and Student Assistant at Baylor University. Rowena holds a Bachelor of Fine Arts in Graphic Design from Baylor University and is currently pursuing a UX/UI Professional Certificate at Texas McCombs School of Business and additional studies at Georgia Institute of Technology.