Mark Maida is a seasoned professional with over 20 years in B2B SaaS and software strategy, operations, and marketing. Currently serving as the CX Strategy & Operations at Imprivata, Mark has previously held significant roles such as Sr. Director of GTM Operations at Veracode and co-founder/CEO of Connectorly, Inc. Mark’s expertise lies in driving operational excellence, reducing churn, and aligning go-to-market strategies to foster business growth. Mark earned an MBA in Marketing and Operations from Boston College and holds a B.S.E. in Industrial and Operations Engineering from the University of Michigan.
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