Christy Fok

Christy Fok is a seasoned strategist currently working at Impro.AI since November 2023, following a role as Business Consulting Manager at EY where project delivery and customer experience strategies were managed. Previous experience includes overseeing customer experience strategy at HSBC, managing digital banking projects, and performance analysis. Christy also held several positions at HSBC, including Global Digital Management Trainee, focusing on customer journey design and digital transformation. Early career highlights include roles at Strawberrynet and Nielsen, contributing to e-commerce strategies and data analysis. Christy holds a Bachelor's degree in Business Administration from The Hong Kong University of Science and Technology and a Master’s degree in Data Science and Business Statistics from The Chinese University of Hong Kong, supplemented by international education at Lund University.