Larry Yates

Larry Yates is a professional sales and marketing executive currently serving as the National Sales Director at Improved Nature®, LLC. They have extensive experience in both mature and startup companies, specializing in strategic account management, business development, and team leadership. Previously, they held leadership roles at Naturally Potatoes and Vedeqsa Inc., where they drove significant sales growth and introduced innovative products in various markets. Yates holds a Bachelor of Science degree in Journalism, Management, and Marketing from the University of Florida, where they are currently pursuing their studies.