Sonia Sethi is an experienced professional in merchandising, sourcing, and product development, with a career spanning over two decades. Currently serving as General Manager of Merchandising at Impulse International Pvt. Ltd since May 2025, Sonia previously held significant roles at Lucy & Yak, including Country Product Manager and Head of Sourcing and Supply Chain Management, from October 2019 to July 2025. Prior experience includes Divisional Merchandising Manager at Fusion Buying Services from September 2013 to July 2019 and various positions in merchandising and sourcing from October 1997 to September 2013. Education includes a Bachelor's degree in Commerce from Delhi University (1995-1998). Professional expertise encompasses strategic and financial planning, turnover enhancement through market intelligence, supply chain management, and vendor performance management.
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