IN SPORT is an immersive sports media platform designed to bring fans, athletes, and communities closer to the moments that matter — without losing the human side of sport.

Rather than treating technology as the product, IN SPORT uses immersive tools (including VR-ready experiences) selectively and intentionally — where they genuinely enhance understanding, access, and storytelling.

Our focus is on:
• Athlete and community-led storytelling
• Behind-the-scenes access and education
• Long-form conversations, podcasts, and curated content
• Immersive experiences that complement, not replace, traditional viewing

IN SPORT is built on the belief that immersion isn’t about headsets — it’s about proximity, perspective, and connection.

Launching internationally in 2026, IN SPORT is partnering with athletes, foundations, clubs, and brands who value authenticity, inclusion, and meaningful innovation in sport.

IN Sport App

Org chart

Teams

Offices