From consultancy to licensed operator. From strategy to launch.

in2marketing is a licensed B2C operator and brand incubator based in Gibraltar, creating and scaling gambling brands in regulated markets worldwide.

We don’t just advise. We build. We don’t just imagine. We operate.

Our journey began as a consultancy helping major operators shape their brand and marketing strategies. Today, we go further — launching and incubating our own brands. Our flagship example is BETESPECIAL, a challenger brand in Brazil licensed under Portaria SPA/MF No. 2.102, which we created and continue to scale in partnership with A2F BR.

What sets us apart is our end-to-end model — combining creative intelligence, operational authority and regulatory discipline.

What we do:

Market entry strategy & licensing support
Brand development & positioning
Product competitiveness (exchange, sports, casino)
Compliance & operational foundations
Data-driven marketing & growth optimisation
Long-term incubation & scale

Licensed in Gibraltar (RGL No. 163) and Brazil, we empower gambling brands to thrive responsibly, creatively and sustainably.

Our leadership team has decades of experience across world-class operators and agencies — including BetVictor, Betsson, Entain, Lottoland, Carlsberg, Diageo, Coca-Cola, McDonald’s, P&G, Nestle and Unilever — uniting brand excellence with regulatory clarity.

At in2marketing, we believe the future belongs to those who can build responsibly and think creatively. If that sounds like you, you’ll feel right at home here.

in2marketing Ltd

Matt Parkes

This department oversees employee management, regulatory adherence, and operational excellence.

Human Resources and Compliance

This department focuses on producing visual content and design solutions to support marketing and branding efforts.

Creative Services

This department is responsible for strategic direction and overall management of the organization.

in2marketing Ltd

Org chart

Teams

Human Resources and Compliance

Creative Services

Executive Leadership

Offices

in2marketing Ltd

Org chart

Teams

Human Resources and Compliance

Creative Services

Executive Leadership

Offices

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