Clarice Lin

Clarice Lin is a seasoned Marketing Strategist and the founder of The ROI Doctor and BaselineLabs. Since February 2016, Clarice Lin has helped entrepreneurs and business owners achieve sustainable profitability through informed decision-making. With extensive experience in content marketing, Clarice Lin specializes in expanding blog reach and growing YouTube channels to convert audiences into customers. As an Ambassador and Breakout Speaker for INBOUND, Clarice Lin shares insights on utilizing analytics for lead generation. Previous roles include Audience Insights Manager at Haymarket Media Group, where Clarice Lin transformed a print model into a digital-first business, and Business Intelligence Analyst at Microsoft, where automated reporting solutions were implemented. Clarice Lin holds a Bachelor of Computing in Information Technology from the National University of Singapore.