The unconscious bias within marketing teams can unintentionally create campaigns that can be perceived as racist by the public. The inclusive marketing movement has intensified with the global awareness of the Black Lives Matter campaign. Brands and companies worldwide are committing to anti-racist actions in all aspects. We know marketing has the power to change society. We believe that by providing marketers with the education, resources, and tools, they can make that impact positive. The benefit of this is not only to marketers but also to the consumers of products.

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