Vaibhav Shukla is an experienced professional in merchandising solutions and supply chain management, currently serving as the VP & Global Head of Merchandising Solutions at Increff from April 2021 to June 2024. In this role, Vaibhav leads product offerings in planning, buying, distribution, markdown management, and business intelligence, establishing Increff as a leading player in the market. Prior experience includes roles at Arvind Lifestyle Brands Limited, where Vaibhav was instrumental in enhancing supply chain processes and automating Sales & Operations planning. With a Bachelor of Fashion Technology in Apparel Production & Retail from the National Institute of Fashion Technology, Vaibhav has a solid educational background complemented by initial internships focused on textile production and project development.
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