Sivan Beck is a seasoned professional in product management and data analytics, currently serving in a Product & Data role at INCRMNTAL since October 2020, focusing on an incrementality testing platform for advertisers. Previously, Sivan held a financial analyst position at Numerics Economic & Financial Consulting and was the Director of Product Management at cignal.io, where responsibilities included overseeing AI predictive bid-stream initiatives. At StartApp, as Director of Programmatic Product, Sivan managed cross-functional teams to create and implement a comprehensive programmatic product roadmap. Earlier roles at Inneractive involved product marketing management, leading global demand teams, and driving significant growth in RTB partnerships. Sivan holds a Master's degree in Financial Economics and a Bachelor's degree in Computer Science, both from Reichman University.
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