Hebe B.

Hebe B. currently serves as the Director of Customer Engagement Strategy & Analytics at Incyte, leading marketing and customer engagement initiatives for Oncology & IAI products in North America since March 2021. In previous roles, Hebe acted as Associate Director of Multichannel Strategy at Incyte and Associate Director of Digital Strategy for US Brands at EVERSANA, where responsibilities included developing digital marketing plans and optimizing multichannel strategies. Experience also includes Corporate Marketing & Development at Genesis Research Group, focusing on market access transformation, and significant contributions at UnitedHealth Group in medical communications and consumer marketing. Educational credentials include a MELP in English & Communication from the University of Minnesota, a Master of Science in Management with a focus on Marketing from Wilmington University, and a Bachelor of Arts in Public Relations from Universidade Estadual Paulista Júlio de Mesquita Filho.