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Sonia Short

Sales Director - SBS Client Development

Sonia Short is the CEO of Wrist-Assured, a company dedicated to ensuring the safety and identification of individuals with medical issues through innovative ID bracelets and a 24/7 emergency response service. Passionate about improving the lives of vulnerable people, Sonia transitioned from a successful career in Sales and Team Management across various industries, including IT, Marketing, Telecommunications, and Healthcare, to entrepreneurship. Currently serving as the Sales Director for Indeed, Sonia continues to leverage extensive skills in coaching, sales, team building, and problem solving to drive meaningful impact through their work.

Location

Dundalk, Ireland

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