Alex Abrams is a highly commercial leader with a passion for driving transformation and growth. They currently serve as Managing Director at Focus MarTech and Vertical Lead for CPG at INDG | Grip, where they advise clients on innovative solutions in creative automation and intelligent content workflows. Previously, Alex held key roles as CEO of CreateTOTALLY and Head of Growth at Tag, where they successfully revitalized teams and secured multiple global clients. With over two decades of experience, they bring a wealth of knowledge and a commitment to fostering inclusive, high-performing teams that drive exceptional results. Alex holds a 1st Class BSc (Hons) in Manufacturing Systems from the University of Westminster and an MBA in Innovation Management from Loughborough University.
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