Mark Burchell is an accomplished professional with extensive experience in data analytics, project management, and business intelligence across various industries. Notable positions include Senior IT Project Manager for Bell TV, Senior Manager of Analytics at Bell Mobility, and Director of Data Science & Analytics at Publicis Sapient. Mark founded Market Measurement Company, focusing on data-centric projects, and has held leadership roles at LoyaltyOne and EssenceMediacom Canada, where expertise in media analytics flourished. Currently serving as Director of Customer Insights & Analytics at Indigo, Mark continues to leverage a strong academic background with an MBA from Wilfrid Laurier University to drive impactful business decisions through analytics.
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